In online marketing, the most important concept is 'keywords'. If you want to know how the popularity of specific keywords changes over time, you can use Google Trends. In fact, if you dive deeper, Google Trends can tell you more than just changes in keyword search volume!
- Check the trends of keywords over a specific time period
- Identify competitors related to your brand or keywords, or other keywords
- Find potential competitors related to your brand or keywords
- Discover the elements that attract attention during special events
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