Twenty-three elements to consider when writing advertising copy.
- Font
- First Sentence
- Second Sentence
- Summary Paragraph
- Product Description
- New Features
- Technical Explanation
- Anticipate Drawbacks
- Address Drawbacks
- Gender
- Clarity
- Clichés
- Rhythm
- After-Sales Service
- Real-Life Scenarios
- Trial Period
- Price Comparison
- Product Testimonials
- Price
- Product Summary
- Avoid Long-Windedness
- Ease of Ordering
- Call to Action
蘊藏許多助人的知識與智慧。