Ten Elements of Advertising

1. Headline

Win attention and draw you into reading the subtitle.

2. Subtitle

Provides more information and further explains the headline.

3. Photo or Image

Wins attention and explains the product more comprehensively.

4. Photo Caption

Describes the photo or image. This is a key element often read by the audience.

5. Copy

Conveys the main sales information about the product or service.

6. Paragraph Headings

Breaks up the copy into blocks, making it appear less heavy and dull.

7. Logo

Indicates the company name of the product being sold.

8. Price

Informs the reader of the selling price of the product or service. It can be displayed in large fonts or hidden within the copy.

9. Response Method

Provides the reader with a way to respond to the advertisement, such as ordering information, usually found at the end of the advertisement.

10. Overall Layout Design

Provides the overall style of the advertisement and integrates the graphic design of other elements.


What are the principles of copywriting?

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What are the key elements of powerful copy?

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How to write great copy?

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